I don’t exaggerate if I claim that today a company’s web site is the pulsating heart of its presence on a global market. The ground where any company today, be it a small one-man/woman show or a planetary scale multinational corporation, meets up with its clients and interacts with them on an ever more personal basis is the web. Consequently, the demands made on web designers are ever increasing and companies should have some understanding of what makes for successful web interaction and communication. The stakes are higher than ever. Basically you need to understand this: what




