Set Achievable Goals and Look Beyond Extrinsic Rewardsview story

Those who follow my blog, magazine articles, and conference presentations know how fascinated I am with the subject of motivation, especially when it comes to effective motivation of such a unique “workforce” as affiliates. Needless to say why a post published on Econsultancy.com yesterday has immediately drawn my attention — right upon spotting its title in my Google Alerts list of notifications — “The art of affiliate incentives”. Overall, it’s a good solid article by Owen Hewitson, a Client Strategist at

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Affiliate Application: Watch Out for These 10 Red Flags

A regular reader of my blog has emailed me: I am new to the title of “Affiliate Manager” and I’m having a hard time discerning what classifies an affiliate as a “good” or “bad” affiliate. Do you have a “list” of what to look for when it regards accepting/declining affiliate applications? I don’t know what I’m looking for. Very good question. I’ve addressed a very similar one in my July 2009 6 Sure Ways to Get Your Affiliate Application Declined post on Econsultancy.com (and also touched on the subject in my 3 Signs You Do Not Want That Affiliate blog post of July 2010), but today I’d like to give you additional 10 red flags to watch out for.

How to Deal with Fraudulent Affiliates

Almost immediately after posting my 9 affiliate fraud prevention tips on Econsultancy I have received the following question from a merchant: If we do detect a fraudulent affiliate, do you think it’s standard/best practice to remove him or her from the program without paying out the commissions they’ve “earned”? “Earned”? I believe “stolen” would be a much better choice of a verb in this context! You may absolutely do what you’re saying. That’s the whole beauty of performance-based marketing: you agree to pay for the performance you’ve defined. You are never be liable to pay for fake “performance”.

Affiliate Marketing Spammers — Disgrace to Industry

I personally hate it — can’t help but recall how just recently I was explaining to my daughter that “hate” is a very strong verb (and she should be careful how she uses it), but here I mean it — when “affiliate marketing” is used in conjunction with words like “spam” or “spammer”. However, this happens, and frequently not without basis. In a recent article on Halloween-themed spam Softpedia wrote: Security companies warn that affiliate marketing spammers have already began exploiting Halloween to trick people with fake prizes, contests and offers.

EverCookie Will Not Kill Affiliate Marketing

A few days ago Mikkel deMib Svendsen from Denmark published a blog post — which has already gone “hot” on Sphinn — where talking about Samy Kamkar’s EverCookie he expressed concern for the future well-being of affiliate marketing as a whole. Here’s an excerpt: Normally if you set a “permanent” cookie it can relatively easy be deleted. …With EverCookie multiple cookies are set. Currently Sammy’s EveryCookie support 10 different types of cookies!

What Affiliate Program Managers Affiliates Want

Earlier today, Shawn Collins has published a long list of comments left by affiliates in response to 2010 AffStat encouragement for affiliates to share their “complaints, ideas, suggestions or opinions … regarding affiliate marketing.” Having read through the whole list, here’s a cumulative bullet-point advice-list that affiliates want to give to affiliate program managers that they work with:

How To Guide to Affiliate Marketing [for Affiliates]

I’ve had my Online Guide to Affiliate Marketing [for Merchants] up for a while, and to this date it has been one of the most popular (read: most frequently viewed, and linked-to) blog posts of mine. Today I’ve decided to go through all of my previous blog posts and pick those immediately relevant for affiliates — to start a “How To” guide for affiliates. At the time of initial posting the Guide contains answers to 47 questions, but, just as it is the case with the guide for merchants, I will be expanding and deepening this one further as time goes. “How To” Guide to Affiliate Marketing for Affiliates

Good Affiliate Application or What Affiliate Managers Want to See

About a month ago, I made a blog post on the 3 signs that tell you to decline an affiliate application. It was an international (i.e. non-US) affiliate, and an Ireland-based search and affiliate marketer, Dave Davis quickly commented: Wow, awesome seeing the “other side” of the applications. This example is an absolute shocker. Would love to see a post on a “perfect example” of an international affiliate application from the backend of CJ. A “perfect example” is yet to roll in, but here’s a screenshot of a very good one (out of the UK) that I’ve reviewed today: