This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.Online video continues to be an area with huge growth and expansion for small businesses and brands. Video is such a great way to connect with users and to tell a story in a way that words or static images often can’t.Thanks to advances in technology, buying equipment and producing video is easier and less expensive than ever before. The harder tasks are getting video online, serving it acr
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Top 10 YouTube Tips for Small Businesses
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.Video can be a very powerful tool for businesses of any size, but YouTube’s free-to-use model, ease of use and mass market audience means it’s a great channel for small businesses. However, like any tool, in order to get the most of it, it needs to be used well.We’ve pulled together ten top tips to help you get the most out of YouTube. Rather than video production hints or content tips (there are tons of other resources that can help you on that front) here are the dos and don’ts of using YouTube from a behind-the-scenes perspective.Growing Your Business: 5 Tips From the Founder of Blip.tv
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.Dina Kaplan co-founded Blip.TV, a video sharing platform for independent web shows, five years ago. In those five years, Kaplan has seen her business grow from a really small niche of video bloggers who were producing original video shows, to thousands of users using the site to host their own shows and upload produced videos.HOW TO: Add Multimedia to Your Blog
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.A website without multimedia is like a cupcake without icing: Functional but lacking. These days, all manner of web pages from huge company sites to small business blogs are expected to add audio, photo, or video to their posts and homepages.How 12 CEOs & Founders are Leveraging Web Video
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.The debate continues on whether CEOs should be fluent in social media or not, but the number of CEOs using social media to engage customers is still very low, even among technology companies.5 Social Media Trends to Watch Right Now
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.With social media itself an exponentially growing trend that’s here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it’s often helpful to zoom out a bit and keep an eye on upcoming trends on the cusp or just over the horizon.6 Ways to Manage International Relationships Online
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.Sometimes the hardest part of having international clients is finding a way to connect with them. Small businesses often have to worry about different time zones, different languages, and even different customs and traditions.While there’s no catch-all, golden resource that can solve every problem a small internationally-minded business could have, there are some easy ways to keep your business up-to-date and in the overseas loop.Why Small Businesses Shouldn’t Take Social Media for Granted
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.It seems like social media is everywhere these days. But the 2010 Business Monitor United States report — commissioned by UPS — shows that when it comes to small- and medium-sized businesses, social media is still a missed opportunity. A mere 24% of respondents said they’ve received sales leads from social media, with just 1% citing it as a factor for business growth.
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