Last month Enconsultancy released its “Affiliate Marketing Buyer’s Guide 2010″. This 140-pager “provides details on the issues and trends affecting this £4.6 billion sector, as well as information about best practice and tips for choosing a suitable supplier”, and today I have finally found some time to browse through it. The Guide can be roughly broken down into 5 sections: (i) The Market, (ii) Costs & Pricing Models, (iii) Tips & Pitfalls, (iv) Network Market Positioning Charts and Network Matrix, and (v) Network &
Articles similar to 2010 Stats and Trends: UK Affiliate Marketing:
Affiliate Marketing Techniques 2009: Choosing Best Network
an article talking about the importance for choosing best Affiliate network and the autor also provided tips on that.LinkShare vs ValueClick in Second Quarter 2010 Results
Affiliate marketing is alive and well, and the growth numbers published by two major players in the field prove it. Both LinkShare and ValueClick (owner of Commission Junction) have recently analyzed and publicized their Q2 2010 results.
LinkShare
This affiliate network has recently “announced that more than 190 new advertisers have joined” it “since January” of 2010 [source].
Seeking more detailed information on their growth, I have contacted LinkShare, and found out that the overall affiliate-referred sales in the affiliate network have been up over 30% year-over-year in the second quarter, and in the first half of 2010.Affiliate Network Software or Marketing Multiple Programs
A question came in from a person who is contemplating starting his own affiliate network:
I am interested in starting my own Affiliate Network… Having said this I do have a question for you. On your page “Affiliate Program Software – Options to Consider” you list many platforms and recommend none.
Traditionally, are the more comprehensive of these programs capable of handling affiliate programs for multiple companies?Affiliate Marketing for Dummies (or Beginners)
When you go to Google and type in “affiliate marketing”, one of the top suggestions is gonna be:
Chances are that you’ve landed on this page precisely because you’ve chosen that “affiliate marketing for dummies” option.
If you are trying to find out if there’s a “for Dummies” book (as in: from the world-famous Wiley’s series) on affiliate marketing, the answer is negative.
Interestingly though, when you choose that “Affiliate Marketing for Dummies” Google suggestion, on the right you see two product listings (one from Target, and another one from Barnes and Noble):
How To Guide to Affiliate Marketing [for Affiliates]
I’ve had my Online Guide to Affiliate Marketing [for Merchants] up for a while, and to this date it has been one of the most popular (read: most frequently viewed, and linked-to) blog posts of mine.
Today I’ve decided to go through all of my previous blog posts and pick those immediately relevant for affiliates — to start a “How To” guide for affiliates. At the time of initial posting the Guide contains answers to 47 questions, but, just as it is the case with the guide for merchants, I will be expanding and deepening this one further as time goes.
“How To” Guide to Affiliate Marketing
for Affiliates
LinkShare vs Commission Junction: Comparing Q3 2010 Results
On Tuesday (November 2, 2010) LinkShare affiliate network announced its Q3 2010 progress and highlights:
LinkShare in Q3 2010
…more than 110 new advertisers joined the LinkShare Network in the third quarter of 2010, an increase of 25 percent compared to the same quarter in 2009. More than 1,000 advertisers are now part of the LinkShare performance marketing network as the company continues to outpace e-commerce growth. Sales in the LinkShare Network were up more than 30 percent in the third quarter of 2010 compared to overall e-commerce growth of nine percent. [source; underlining mine]5 Hot Trends for Affiliate Marketers to Leverage in 2011
The famous Greek mathematician and inventor Archimedes of Syracuse is known for saying: “Give me a lever long enough and a place to stand, and I can move the earth.” For an affiliate marketer (and any online marketer, for that matter!) the “place to stand” remains the same as in 2010 — the Internet. Now let’s look at the “levers” to use in moving towards success in 2011.
There are a number of directions we can explore this year; and I believe there are at least 5 trends to take advantage of:
